Welcome to the New Chapter of Active Elite
Active Elite is entering a new chapter — one grounded in confidence, comfort, and real support for real women. After a season of rest and reflection, our mission is clearer...
Creating change through empowered, wellness-focused activewear.
LOVE SELF-CONFIDENCE. LOVE ACTIVE ELITE.
We are igniting your journey to personal self-discovery and transformation in a supported, realistic and transformational health environment.
Human at heart. People first - always.
Creating a space where women are respected and safe, Active Elite is committed to providing an exceptional level of care, empathy and support to our team and customers, at every stage of their lives.
Passionately driven to raise each other up and encourage inclusivity, Active Elite is a home for women who are navigating new body norms, activity levels, or challenging their self-confidence.
Our brand is here to embrace you, support you and create a wave of positive change.
Our Mission
At Active Elite, we are more than just activewear - we are champions of positive connections and confidence. With a passion for making change, we are bound together by a promise to empower individuals on their journey self-discovery and body positivity - however that path is travelled.
Meet Amanda Wilson
Founder, mother, survivor, advocate for real women’s confidence.
Amanda’s journey is one of resilience, healing and unwavering belief in women.
For more than 20 years, she faced body dysmorphia, survived domestic violence, and navigated motherhood while feeling unworthy in her own body.
She quietly battled a mirror that never reflected the truth.
But she refused to accept a life lived in self-doubt.
In 2022, she took ownership of Active Elite, determined to turn her struggles into strength — not just for herself, but for every woman who has ever felt “not enough.”
Amanda rebuilt Active Elite from the ground up as a body-positive, inclusive, empowering movement.
A brand designed for women who want comfort, confidence, and clothing that honours their real bodies.
Today, Amanda pours her story into every product, every message, and every woman who joins the Active Elite community.
“I transformed Active Elite so no woman ever feels she has to shrink herself to feel beautiful.”
Her mission:
To help women feel confident in their skin.
To make movement feel joyful, not pressured.
To create a community where every woman is celebrated — without conditions.
Because every woman deserves to feel beautiful, confident, and worthy—without conditions.
✨ Join the movement. Wear your strength.
Enjoy!
Amanda x
The Active Elite Community Hub
Accessing a community of like-minded women and beautiful healthy living resources has never been easier! As a free to join community with access to exclusive Active Elite discounts, recipes, health and wellness tip and tricks from experts, motivational quotes and home workouts, you’ll be able to network with other women growing their health mindset just like you.
BLOG ARTICLES
3 Lessons That Will Shape Active Elite in 2026
Last year taught me lessons I didn’t expect — about slowing down, choosing comfort, and understanding what real women truly need. These insights are shaping the new chapter of Active...
Burnout, Real Life, and Why Rest Is Not a Luxury — It’s a Lifeline
Burnout doesn’t always look dramatic — sometimes it’s quiet, heavy, and hidden beneath the mental load women carry every day. Stepping back helped me reconnect, recover from overwhelm, and remember...