The Hidden Confidence Boost in the Right Leggings
Confidence starts with how you feel in your clothes. Discover how the right leggings can lift, support, and flatter—giving you more than comfort, but a confidence boost that carries into...
Creating change through empowered, wellness-focused activewear.
LOVE SELF-CONFIDENCE. LOVE ACTIVE ELITE.
We are igniting your journey to personal self-discovery and transformation in a supported, realistic and transformational health environment.
Human at heart. People first - always.
Creating a space where women are respected and safe, Active Elite is committed to providing an exceptional level of care, empathy and support to our team and customers, at every stage of their lives.
Passionately driven to raise each other up and encourage inclusivity, Active Elite is a home for women who are navigating new body norms, activity levels, or challenging their self-confidence.
Our brand is here to embrace you, support you and create a wave of positive change.
Our Mission
At Active Elite, we are more than just activewear - we are champions of positive connections and confidence. With a passion for making change, we are bound together by a promise to empower individuals on their journey self-discovery and body positivity - however that path is travelled.
Meet Active Elite founder, Amanda Wilson
For over 20 years, Amanda battled body dysmorphia in silence—juggling motherhood, surviving domestic violence, and facing the relentless pressure of self-doubt. No matter what she achieved, the mirror always told her she wasn’t enough. But she refused to let that be the end of her story. She longed for more than survival; she wanted to reclaim her confidence—and empower other women to do the same.
In 2022, Amanda took ownership of Active Elite, stepping into a bold new vision. What began as a niche bodybuilding brand evolved into something far greater: a movement dedicated to real inclusivity, body confidence, and empowerment. She saw a gap in the activewear industry—where women of all shapes, sizes, and backgrounds deserved to feel seen, supported, and strong, no matter where they were on their journey.
At Active Elite, we believe confidence isn’t about fitting a mold—it’s about embracing who you are. Our ethically made, versatile activewear is designed to make you feel powerful in and out of the gym. But more than that, it’s about creating a community where women feel valued, celebrated, and unstoppable.
Because every woman deserves to feel beautiful, confident, and worthy—without conditions.
✨ Join the movement. Wear your strength.
Enjoy!
Amanda x
The Active Elite Community Hub
Accessing a community of like-minded women and beautiful healthy living resources has never been easier! As a free to join community with access to exclusive Active Elite discounts, recipes, health and wellness tip and tricks from experts, motivational quotes and home workouts, you’ll be able to network with other women growing their health mindset just like you.
BLOG ARTICLES
How to Start Moving Again When Life Gets Too Busy
Feeling stuck in a rut? Discover 5 simple, practical ways to bring movement back into your busy mum life—without guilt or overwhelm. From dance parties to 10-minute workouts, these small...
Why Your Activewear Should Work as Hard as You Do
Your days don’t stop, and your activewear shouldn’t either. Discover why most leggings and crops leave busy mums frustrated—and how Active Elite is changing the game with supportive, inclusive designs...