Creating change through empowered, wellness-focused activewear.
We are igniting your journey to personal self-discovery and transformation in a supported, realistic and transformational health environment.
Creating a space where women are respected and safe, Active Elite is committed to providing an exceptional level of care, empathy and support to our team and customers, at every stage of their lives.
Passionately driven to raise each other up and encourage inclusivity, Active Elite is a home for women who are navigating new body norms, activity levels, or challenging their self-confidence.
Our brand is here to embrace you, support you and create a wave of positive change.
At Active Elite, we are more than just activewear - we are champions of positive connections and confidence. With a passion for making change, we are bound together by a promise to empower individuals on their journey self-discovery and body positivity - however that path is travelled.
For over 20 years, Amanda battled body dysmorphia in silence—juggling motherhood, surviving domestic violence, and facing the relentless pressure of self-doubt. No matter what she achieved, the mirror always told her she wasn’t enough. But she refused to let that be the end of her story. She longed for more than survival; she wanted to reclaim her confidence—and empower other women to do the same.
In 2022, Amanda took ownership of Active Elite, stepping into a bold new vision. What began as a niche bodybuilding brand evolved into something far greater: a movement dedicated to real inclusivity, body confidence, and empowerment. She saw a gap in the activewear industry—where women of all shapes, sizes, and backgrounds deserved to feel seen, supported, and strong, no matter where they were on their journey.
At Active Elite, we believe confidence isn’t about fitting a mold—it’s about embracing who you are. Our ethically made, versatile activewear is designed to make you feel powerful in and out of the gym. But more than that, it’s about creating a community where women feel valued, celebrated, and unstoppable.
Because every woman deserves to feel beautiful, confident, and worthy—without conditions.
✨ Join the movement. Wear your strength.
Enjoy!
Amanda x
Accessing a community of like-minded women and beautiful healthy living resources has never been easier! As a free to join community with access to exclusive Active Elite discounts, recipes, health and wellness tip and tricks from experts, motivational quotes and home workouts, you’ll be able to network with other women growing their health mindset just like you.
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