Privacy policy
W T Industries Pty Ltd (ACN 659 726 011)
Trading as Active Elite
Last Updated: 23 October 2025
1. Introduction
1.1 About this Policy
This Privacy Policy (“Policy”) is the official privacy policy of W T Industries Pty Ltd ACN 659 726 011, trading as Active Elite (“Active Elite”, “we”, “us”, “our”), as required by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
It explains how and why we collect, use, store and protect your personal information, and the choices you have in relation to it.
This Policy applies to all personal information collected by Active Elite, including through our website www.activeelite.com.au, online store, social media platforms, email, phone, or any other form of contact with us.
1.2 Our Commitment
At Active Elite, protecting your privacy matters deeply to us.
We are committed to:
- Managing your personal information responsibly and securely.
- Being open and transparent about how we collect and use information.
- Complying with all relevant privacy legislation in Australia.
We believe your trust is earned — and we’ll continue to protect it every step of the way.
2. Collection of Information
2.1 Types of Information Collected
To provide you with our products and services, we may collect the following types of personal information:
- Contact information: name, address, email address, phone number.
- Transaction details: order history, billing and shipping addresses, payment confirmation.
- Account details: username, password, preferences, loyalty membership details (if applicable).
- Communication history: messages, reviews, customer service interactions.
- Website usage data: IP address, browser type, device type, pages viewed, time spent, and referring links via cookies and analytics tools.
We only collect the information we need to fulfil our business functions or to improve your experience with us.
2.2 When and How We Collect Information
We may collect personal information when you:
- Visit our website or social media pages.
- Make a purchase or create an account.
- Subscribe to our email list or SMS updates.
- Contact our customer care team or submit a form.
- Participate in promotions, surveys, or events.
We may also collect limited information from trusted third parties such as Shopify, payment processors, or marketing partners to help deliver and improve our services.
2.3 Use of Cookies
Our website uses cookies to enhance your experience, analyse traffic, and improve our services.
You can control cookie settings in your browser, but please note that disabling cookies may affect how our site functions.
3. Use and Disclosure of Personal Information
3.1 How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders.
- Manage your account and communicate with you.
- Provide customer support and respond to enquiries.
- Send marketing and promotional communications (if you’ve opted in).
- Personalise your shopping experience.
- Conduct data analytics to improve our website and products.
- Comply with our legal obligations.
We’ll only use your information for the purposes it was collected, or for related purposes you’d reasonably expect.
3.2 Disclosure to Third Parties
We may share limited personal information with trusted third-party service providers, including:
- Payment processors and banks (for secure transactions).
- Delivery and logistics partners (to ship your orders).
- IT and cloud service providers (for secure data hosting).
- Marketing and analytics providers (to improve our communication).
- Legal and professional advisors (where required by law).
We only disclose what’s necessary, and we require our partners to protect your data in line with Australian privacy standards.
4. Direct Marketing
4.1 Marketing Communications
We love keeping our community updated — but only if you do too.
With your consent, we may use your information to send you:
- Product updates and new arrivals
- Exclusive offers and promotions
- Community and wellness tips
4.2 Opting Out
You can opt out of marketing communications at any time by clicking “unsubscribe” at the bottom of our emails or replying “STOP” to SMS messages.
We’ll still send essential transactional emails (like order confirmations or shipping updates).
5. Security and Storage of Information
5.1 How We Protect Your Information
Your privacy and data security are our priority.
We store personal information securely using password-protected systems, firewalls, and encrypted connections. Access is limited to authorised personnel only.
5.2 Payment Information
We never store your credit card details directly. All transactions are processed securely through trusted payment gateways such as Shopify Payments or PayPal.
5.3 Data Retention
We retain your personal information only for as long as required to fulfil our business obligations, comply with legal requirements, or resolve disputes. When no longer needed, information is safely destroyed or de-identified.
6. Overseas Transfers
Active Elite primarily stores data in Australia; however, some service providers (e.g., Shopify, email, and cloud storage providers) may store data on servers located overseas, such as in the United States or Canada.
We take reasonable steps to ensure that these providers comply with Australian privacy laws and handle your data safely.
7. Access to and Correction of Personal Information
You have the right to:
- Access the personal information we hold about you.
- Request corrections if your details are inaccurate or outdated.
To make a request, please email our Privacy Officer (details below).
We may need to verify your identity before processing your request.
8. Complaints
We take privacy concerns seriously.
If you have a complaint or concern about how we handle your information, please contact our Privacy Officer.
We will:
- Acknowledge your complaint within 7 days,
- Investigate and respond within 30 days, and
- Take appropriate steps to resolve the issue.
If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
The most current version will always be available on our website, with the “Last Updated” date shown at the top.
10. Contact Us
Privacy Officer – Active Elite
Address: 8 Ophelia Crescent, Eatons Hill QLD 4037
Email: contactus@activeelite.com.au
We’re here to help with any questions or concerns about your privacy and data security.
